Subaru models with EyeSight® receive the highest possible rating for front crash prevention from IIHS.

*MSRP excludes destination and delivery charges, tax, title, and registration fees. Retailer sets actual price. Comparison based on manufacturers' and IIHS website data as of February 2016. LEARN MORE ABOUT
SUBARU SAFETY TECHNOLOGY

There's safe, and then there's

SUBARU SAFE

When you choose a Subaru, you’re not just choosing a car. You're choosing a company with a lifetime commitment to protecting those you love. Learn more about our industry-leading safety innovations, and why Subaru is a leading choice among parents with teen drivers.

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EyeSight has been found to reduce the rate of rear-end crashes with injuries by up to 85%

You’ll feel safer with an extra set of eyes on the road and, if need be, an extra foot on the brake when you drive. EyeSight Driver Assist Technology is the culmination of everything Subaru engineers know about safety.

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Subaru is Kelley Blue Book’s Most Trusted Brand For Five Years Running Subaru Image

Real trust isn’t simply given. It has to be earned. That’s why we’re especially proud to have been named Kelley Blue Book’s Most Trusted Brand for five years running. Because we know how precious your cargo truly is.

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Every day in the U.S., more than 1,000 people are injured in crashes reported to have involved a distracted driver. As an industry leader in safety, Subaru developed the Subaru DriverFocus Distraction Mitigation System™, one of the first technologies of its kind.

 

Engineered for both new and experienced drivers, Subaru DriverFocus works together with Subaru EyeSight® to help detect distracted or drowsy driving. If the driver’s attention strays from the road for too long, Subaru DriverFocus can deliver visual and auditory alerts to bring attention back to the road — it’s like having a copilot along for the ride.

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Subaru engineers never stop thinking of new and innovative ways to keep our vehicles on the leading edge of safety.

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You feel safer when you’re connected. With services such as Automatic Collision Notification, SOS Emergency Assistance and many others, STARLINK Safety and Security keeps you connected, so you’ll have peace of mind, wherever your journey takes you.

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The 2019 Subaru Ascent, Crosstrek, Impreza, Legacy, and Outback each earned top marks with 5-Star Overall Vehicle Scores from the National Highway Traffic Safety Administration.

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“Subaru saved my life that night”

AJ S., Canaan, NY

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DEAR SUBARU

Real stories from real Subaru drivers.

“Subaru saved my life that night.”

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Thank You, Grandma

AJ S., Canaan, NY

When I graduated from college, my grandmother wanted to buy me a new car. She insisted on getting me a Subaru Forester, not only because I loved it, but because she didn't want her favorite grandson to drive anything that wasn't completely safe. Last night, another car missed a stop sign and hit my Forester on the passenger side. I flipped twice, hit a telephone pole, a fire hydrant and rolled into a gas station. Both airbags deployed and the car was tipped on its side but I was able to climb out of the passenger's side door. Witnesses, paramedics, police officers and fire fighters were all speechless. They couldn't believe I not only survived the accident, but also escaped it with barely a scratch. I am so thankful my grandmother wouldn't let me drive anything but a Subaru. Now, I'll never drive anything else. Subaru saved my life last night!

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