MySubaru Privacy Policy

Your privacy is important to Subaru of America, Inc. We want you to feel comfortable when you visit and establish your personalized site at MySubaru. Subaru of America, Inc. has created this privacy statement to demonstrate our firm commitment to privacy. The following provides our information gathering and dissemination practices.

You may click here to access the STARLINK™ Privacy Policy, and click here to access the STARLINK™ terms and conditions. 

Information Automatically Logged

We believe that understanding what our customers want to see and do when visiting the site is an important part of building an interesting and useful online environment. Therefore, we track, on an aggregate basis, such information as the time and length of visits, the pages viewed or downloaded and the name of your Internet service provider.

Personal Identifiable Information

This Web site is designed to allow you to access and store information about your Subaru in one place.

When creating your site you will be asked to enter information specific to you and your Subaru. This includes your name, address, telephone number and e-mail address, as well as your vehicle identification number. To protect you, and to keep this information private, you will be asked to establish a Username and Password. Your site can only be accessed with the correct Username/Password.

Subaru of America, Inc keeps a database of the information collected by this site, on your behalf, to allow you future access to your information. Other uses of this information may include updating our customer records, fulfilling e-mail requests and sending you important information concerning your vehicle, as well as promotional material about Subaru products and services.

The information gathered by MySubaru may also be used for marketing purposes. However, none of this information is ever sold to marketers, periodical publishers or any other outsiders. We share this information only within the Subaru family.

Please be assured that all information collected by MySubaru is stored in a responsible manner to protect your privacy.


When you create your site, you can also choose to receive maintenance reminders, recall/service program notifications and information about Subaru Events via e-mail. If you do not want this information, you can opt out of receiving such information by de-selecting those items on the My Site: E-mail Settings page.


"Cookies" are small pieces of information stored by your browser on your computer's hard drive. Our cookies do not contain any personally identifying information. They do, however, help identify the pages you've viewed and the amount of time you spent on them. This helps us identify the areas that are most important to our customers which, in turn, helps ensure you will have a pleasant visit when you come to MySubaru.

By using this site, you are agreeing to the terms of our Privacy Policy. We reserve the right to change our Privacy Policy. A revised Privacy Policy will only apply to data collected subsequent to its effective date. Any revisions will be posted at least 10 days prior to its effective date. Your continued use of this site following the posting of changes to these terms will mean that you accept these changes.

If you are under the age 16, please do not submit or post any personal information.


We are committed to protecting your privacy. We use the information we gather from this site to enhance your overall experience. We will not sell your personal information to anyone. If we can answer any questions or concerns you may have about our privacy policy, please contact us, and we'll be happy to help in any way we can.

California Residents

Residents of California have a right under SB 27 to request a detailed list of any third-party entities with which Subaru of America, Inc. shares personal information for their own marketing purposes. To request such a list, please forward your request to Webmaster. And type "SB 27 Notice" in the Re: line.